How to Improve your Business From Zero to Hero in 5 Steps
March 20, 2019
Your business is well and truely underway and you’re now starting to reap the rewards of your hard earned investment, congratulations! Feeling the benefits and watching your hard work and dedication come to fruition is an extremely satisfying time for any new business owner! If you are ready for the next step of success and would like to learn how to take your business further, keep reading! There are many exciting and innovative ways to build your business and increase your market share for all businesses including service-based, online and brick and mortar retail businesses. Capify is on a mission to find the top 5 ways to take your business from Zero to Hero without an enormous upfront investment! Time is life’s most precious commodity – and the same goes for your business. It can be hard to find time to spend on your small business, when you spend so much time in it. Tasks and deadlines are never complete, and the list of things to do always seem to get longer just as fast as you can tick things off. This is why we have compiled some clever ways to maximise results for your time investment so that you can continue to reap the rewards, even after the task is done. Throw your “hourly rate” thinking out the window because these hot tips are priceless. Making time to build your customer base is one task that has to be on the top of your list. Without customers, there is no cash flow and with no cash flow you won’t have a business for very long. Below are our top 5 tips for building your business.
Ways to Improve your Business
Email Capture. Email Capture. Yes that’s right, email capture! It’s not only online business who benefit from finding their way into their customers inbox. Having a database of customer information is invaluable and will continue to provide rewards, leads and new business long after you entered it into your CRM. Even if you have a service-based or brick and mortar store, you can still utilise your customer database by sending out regular emails detailing sales, new stock or services, reward programs and valued customer discounts. You can also use this database to retarget your customers online, but we’ll talk more about this in a moment. Instagram & Facebook. Incase you have been living under a rock, we’re now living in a digital age and gone are the days where a customer will look you up in the white pages, or find your store in the UBD! Long gone…. Your customers are searching for your business on Google right now.. Yes, now. And if you’re a business that provides a product or service (pretty much all of you), then you’ll need to be on Social Media too. Appearances are everything in the world of social media and if you don’t have an active Instagram and Facebook account you are missing a huge opportunity to advertise your business and speak with your customers for free! Instagram users judge by content. In the Social Media world, content equals success. Not only can users search for your business but you can also utilise influencers, as well as your followers to promote your company to their follower base, who are likely to have similar interests and locations. Go one step further and utilise hashtags, geo tags and tag people and other businesses to promote your business to a broader audience. EDMs If you have an email address, you’ve received one. EDM stands for Electronic Direct Mail and is a very effective and under utilised marketing tool designed to interact with your customers via email. Keeping in regular contact with your customer database will keep your brand relevant and front of mind for repeat business and referrals. Additionally, regular and relevant email marketing will should increase both web traffic and sales. Depending on your call to action, emails can also be used to drive foot traffic into your store or phone calls for service-based businesses. To best utilise your email database you should be sending out relevant and engaging regular EDMs. Never send correspondence to your database for the sake of it as this will work against you. Go the extra mile and consider investing in an email automation tool such as Mailchimp or Salesforce. These tools can be utilised to build personalised online experiences for your audience, as well as winning sales journeys for service-based companies. Automated email workflows will send your customers extremely targeted and relevant messages to your audiences at previously specified touch points within the customer journey. The results of these automated workflows can be tremendous for your business, with just a monthly subscription fee and an initial investment of your time for the setup. Website & SEO You may not have an online store, but that doesn’t mean you don’t need a website! Being found online is just as crucial to the ongoing success of your business as a customer being able to call you during business hours, or find your store location. When your customers or potential customers search Google for a business like yours, your website should appear! If it doesn’t then you might need employ someone to work on your website SEO (Search Engine Optimisation). Without any SEO, it’s likely that your website will not appear in any relevant searches and might in fact be hiding on page 6 or 7 of Google. And we all know, no one clicks past page 1 on Google! Retargeting Last, but certainly not least, get retargeting! Retargeting, also known as remarketing, is a form of online advertising that will keep your brand in front of your users after they leave your website. If someone visits a key page on your website, or just visits your website at all, you can use various online advertising tools to send them relevant and engaging content, as well as promotional offers and incentives to come back to your store and either purchase something or complete a pre-determined action such as to call you, submit an enquiry or sign up to your database. You can retarget ads to potential customers via email, Facebook Ads, Instagram Ads, Google and many other online platforms. With just a small initial setup cost and some patience and research, you can start retargeting your potential customers in no time! All you need is a website and a small piece of code installed on your website to get started. As you can see there are many cost-effective ways to grow your business that require some time and a little research, leaving you to funnel much needed funds into other areas of your business. However, if you really don’t have time to do any of the above, or commit the time to research, there are many marketing agencies out there who specialise in growing your businesses. Marketing and advertising can be a large upfront cost, however your investment will pay you dividends in no time when the sales and leads start flooding in, setting you up for future success. Capify’s small business loans can help support you with your business’ upfront marketing costs and our flexible repayment options means that you won’t have to worry about huge monthly repayments. Contact Capify today to learn more. If you need small business funding, be sure to speak to leading alternative lender Capify. Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.
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