How to Communicate with Customers During the COVID-19 Crisis
The panic of coronavirus has left many businesses wondering the best way to market and communicate with customers during these crazy times.
So we’ve decided to help our customers by sharing some of our tips on how to win your customers’ trust and keep communication flows open!
We’re all in the same boat, so don’t pretend everything is normal
Address the issue head-on and keep people informed on important issues. Don’t spread panic or try to capitalise on the crisis. Now is the time for us all to work together as a community to help each other get through this challenging period.
You can’t expect to keep marketing the same as before
So much has changed in our world, so ensure your communications are relevant to what is happening right now. If you’ve had email communications scheduled for a while, now would be a good time to reevaluate whether you need to pause, cancel or prioritise certain messages.
Same applied to your target audience. You may now need to become more focused on segmenting your database so you can share the right piece of information with the right audience. Also, take this time to be thankful to not only your customers and partners but also the community that is out there supporting us all.
Build your local community and network
Offer shout outs or referrals to other businesses and help them maintain their customers or get new ones. Remember we’re all in this together and the only way we will get through this is by help and support. Don’t just expect others to support your business without doing the same in return.
Don’t forget to remain positive and hopeful
Share that vibe with your customers. In a time when people are already stressed and going through so many mixed emotions, sharing a bit of hope and love within your marketing is exactly what’s needed.
People will always remember how you make them feel and giving hope in times of crisis is a great way to create positive energy.
Highlight what your business can do to help during this time
Even if you’re not able to provide your usual services, what else could you be doing to add value to your customers and the community?
Capify has put the above in action by creating a Business Support Hub. Visit the hub to access information on various financial assistance programs, marketing tools & resources as well as free offers and local marketplace.