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May 2018

How to attract more local customers

May 22, 2018
Capify Australia

Buy local is a big trend at the moment. Small businesses are perfectly poised to increase their local market share on the wings of the ‘buy local’ movement. There are many simple yet effective strategies small businesses can use to appeal to local consumers. It is important to get together a strong support structure from access to funds to locally-focussed marketing strategies.

Access to funds fuels local marketing success

Many marketing initiative do require some level of financial outlay. It does not have to be much but working capital is the lifeblood of small business so expenditure must be tightly managed. Fortunately small businesses have access to funds that can enable vital local marketing campaigns minus the massive investment. Flexible small business loans can grant you access to funds to finance:

  • Deliver discounts, freebies or incentives to first-time local consumers
  • Social networking initiatives that gain local followers thanks to exclusive offers
  • Invest in search engine optimisation (seo) to boost your local online presence
  • Use smartphone technology to ensure your business location appears on Google Maps

Get the locals loving your small business. Put simple yet highly effective marketing initiatives in place to reach consumers in your locale. A small business loan from Capify gives you access to funds that fuel expansion of your local market share.

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Jan 2019

New year, new equipment: new business growth

January 10, 2019
Capify Australia

As we prepare to usher in a new year, now is a perfect time to consider what you need to make 2019 your best year yet. No doubt new equipment will be on the list. After all, new equipment brings fresh capabilities and enhanced service to your small business. All […]

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Jan 2019

How chatbots can help you put your best business foot forward

January 10, 2019
Capify Australia

Chatbots are most certainly the new cool in digital business but for extremely good reason. If you are looking to take your business to the next level in 2019, chatbots are an example of digital technology that you want to get funds for. These smart little cookies can benefit your […]

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Jan 2019

Four retail predictions for 2019

January 9, 2019
Capify Australia

Retail moves at lightning speed making for a dynamic ever-evolving industry. So what does 2019 hold for the retail sector and where may you be best to invest in business growth endeavours? To help you out, we have put together a handy guide with four retail predictions for 2019. As […]

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