Buy local is a big trend at the moment. Small businesses are perfectly poised to increase their local market share on the wings of the ‘buy local’ movement. There are many simple yet effective strategies small businesses can use to appeal to local consumers. It is important to get together a strong support structure from access to funds to locally-focussed marketing strategies.

Access to funds fuels local marketing success

Many marketing initiative do require some level of financial outlay. It does not have to be much but working capital is the lifeblood of small business so expenditure must be tightly managed. Fortunately small businesses have access to funds that can enable vital local marketing campaigns minus the massive investment. Flexible small business loans can grant you access to funds to finance:

• Deliver discounts, freebies or incentives to first-time local consumers
• Social networking initiatives that gain local followers thanks to exclusive offers
• Invest in search engine optimisation (seo) to boost your local online presence
• Use smartphone technology to ensure your business location appears on Google Maps

Get the locals loving your small business. Put simple yet highly effective marketing initiatives in place to reach consumers in your locale. A small business loan from Capify gives you access to funds that fuel expansion of your local market share.