1300 760 930 Customer Login
Login
Blog
Feb 2019

Wear your heart on your sleeve for customers

February 1, 2019
Capify Australia

‘Tis the season for love and relationships in February. Small business peak trading season continues as Cupid comes to town on 14 February. But Valentine’s Day also presents a fantastic opportunity to get to the heart of your customer relationships. Do your customers love you? How do you show your customers that you love them? Why not use February as an annual reminder to check in on your customer service and recognition endeavours. From here, you can plan ways to show your customers just how much you value them through small business peak trading and beyond throughout the entire year. Here are three tips to get your creative juices flowing:

  1. Make it personal
    Everyone revels in individual recognition and appreciation. Here is where personalisation of products and services can help your SME make an even bigger splash throughout small business peak trading and beyond. Be sure to integrate individual customers’ preferences, requirements and interests into your personalisation efforts. You don’t have to do something whizz bang and expensive. Even a gesture as simple as creating a colour scheme that matches a client’s logo or sending a handwritten letter through the mail can be highly impactful.
  2. Make it an occasion
    What better way to amp up small business peak trading than with a VIP event just for your most valued customers? Think cheese and wine, charity event or even just a good old fashioned celebration. Tell your customers to bring their friends and get some great discussions happening about your business. In just one event you can cement customer loyalty by showing your appreciation and tap into a whole new customer pool. Don’t forget to capture customer details by using an online registration tool too.
  3. Ask for feedback
    Many customers don’t bother providing feedback because they feel it will fall on deaf ears. So if you proactively go looking for it, imagine what a statement that makes. Ask for feedback and in doing so, you will show your customers that you value their options and how they experience your business, service and products really matters to you. There are plenty of ways to elicit feedback. Have staff ask customers a couple of pre-defined questions in-store as part of their transaction. Or pop out a survey with a sweetener to encourage completion and return.

Customer appreciation efforts do not have to cost you a fortune. There are many simple imaginative ways to show customers that you care, not just over small business peak trading but continually throughout every year. Should you wish to take your customer appreciation initiatives to the next level, sink some money into this. Capify flexible small business loans can give you the extra funds you need to give your clients the following message loud and clear: “We love and value you”. Inspire long-term loyalty and reap the rewards of return customers who bring their family and friends along for the ride.

Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.
 


Facebooktwitterlinkedinmail

More like this

Dec 2019

5 tips to avoid New Year financial cashflow hangover

December 5, 2019
Capify Australia

Every business has seasonal ups and downs. For many, the Christmas and New year period means customers are away and accounts payable departments might be a little slow to pay invoices, impacting your financial cash flow. That can lead businesses to struggle to pay salaries and business bills and keep […]

More
Dec 2019

Why do small businesses need business insurance?

December 4, 2019
Capify Australia

All business activities have an element of risk and may require insurance cover. Whenever you sell a product or provide a service, there’s potential, albeit probably very small, that something could go wrong and the customer comes back to you for some form of compensation. Or perhaps a key piece […]

More
Sep 2019

Australia’s first online small business lender launches new Affiliate Marketing Portal to provide a killer alternative to the Big Banks

September 27, 2019
Capify Australia

Capify, Australia’s most experienced Fintech online business lender, has launched its new Affiliate Marketing portal this week.   “In Australia, Fintech’s need to think fast, and innovate faster. The affiliate portal has derived from the growth we are experiencing in the affiliate and broker market. We want to work with local […]

More
Blog

Apply anytime, anywhere

  • No application fee
  • No obligation
  • See how much you qualify for

Still have questions?

See our FAQs

Chances are someone else has had the same question and the answer will be in our FAQs.

Call us

Call us between
8:00am – 6:00pm (AEST) Monday – Friday

1300 760 930

Copyright © 2019 Capify Australia PTY LIMITED (ABN 38 630 469 117) trading as Capify. All Rights Reserved.