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Sep 2018

Top tips for starting your pre-marketing strategy for the festive season

September 12, 2018
Capify Australia

Now is a terrific time to get your pre-marketing drive for the festive season all wrapped up. Get your customer base well worded up on the hot products and offers coming their way this Christmas – and get them excited about it. Kicking off your festive pre-marketing strategy means smart planning and an early move to evaluate finance. Here is our handy gift box of hints to start your pre-marketing strategy for the festive season.
 

Step by step

Put together a timeline to step out every factor that will build anticipation towards your Christmas season marketing launch. Map when and where you will post teaser content, define how each touchpoint will build anticipation and set the stage for an epic festive product release. Be sure to evaluate finance needed to drive the initiatives on your timeline too.
 

Amp up the anticipation

There has never been a better time to tease your customers. Building anticipation for your festive product launch means showing more of what potential your product holds rather than the nuts and bolts of what it offers. The key is getting your customers familiar with your product without knowing it inside out. Drop small clues like a trail of breadcrumbs that lead your customers into excitement and anticipation for your product launch.
 

Give your team the visuals

Customers are not the only ones to sweep up in pre-marketing excitement for the Christmas shopping season. Give your team a compelling visual of the marketing lead-up to your festive product launch. That way they can clearly track progress on a daily basis helping to keep focus, enthusiasm and commitment at a high.
 

Find out what makes your customers tick

Yes, your new festive product line-up is cause for exhilaration. But do not forget that your products must appeal to the people in your target market. So optimise your pre-marketing period by finding out exactly what makes your consumer niche respond. Do some product testing. You can always evaluate finance allocation to this initiative if need be and consider specialist small business lenders like Capify.
 
So there you have it. A few easy but exciting ways to generate pre-festive season buzz. When you evaluate finance needs and blueprint your pre-marketing initiatives in a timely way, you throw maximum energy and demand behind your Christmas product line. Put these handy hints to work and speak to Capify to help you evaluate business finance options.
 

Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.


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