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Nov 2018

Optimise your peak season returns through online trade education

November 5, 2018
Capify Australia

Peak season is here together with a vibrant host of international trade opportunities. Consumers are set to go. How ready is your online shop to receive and convert them? To thrive in both local and global online markets, you need the right skills and knowledge behind you. Here is where online trade education is highly worthy of your attention. Invest in online trade education to get your website or online store in peak position to capitalise on peak season. Here we outline three handy pointers drawn from online trade education resources to get you started.

Super-prime your website

‘Tis the season to put your website in peak condition. Online trade education can help you learn how to optimise the client experience your website delivers. So you can really ramp up those return visits. You need to know your website inside out, especially key customer touchpoints. Get across from which locations your customers are engaging with your online content. Check out scrolling stats to see how far into your individual pages and website customers are venturing. Be sure to straighten out any ‘gremlins’ in your web platform that may hamper operation or customer experience. Such strategies help you maximise clicks, deliver seamless rewarding customer experiences and insightfully position important information.

Mobile friendliness is a must

Online trade education will help you see why it’s vital your business gets mobile friendly. Plus you will learn how to achieve mobile friendliness. Reaching customers in real time while they’re on the go and keeping your Google rankings healthy both depend on your website being mobile friendly. Clear navigation, frequently fresh content and links to your social media channels are all important ingredients to mobile friendliness.

Oh for online payments

Smooth simple online payments really enhance customer experiences. Online payment plug-ins should be a fairly easy addition to your website. Remember though, you will need an SSL Certificate to authenticate your website and encrypt client payment data.
When you have the right tools in your toolkit, you do better business. So there is no better time to expand your skill and knowledge base with online trade education. Sure, you may need to make a small investment to make this happen. Yet when you weigh investment in online trade education against your ability to optimise returns and customer conversion through peak season, there really is no contest. Capify small business loans can help you access the online trade education resources you need. Speak with us today.

Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.


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