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Aug 2018

How to reward your VIP customers on a small budget

August 13, 2018
Capify Australia

Loyal customers are the ultimate prize for your business. They are terrific brand ambassadors, top buyers and essential to your profit margin. Like all of us, your VIP customers love to be rewarded for their loyalty – and could be wooed away by more attentive competitors if they are starved of such recognition from you. If you are bursting at the seams with enthusiasm for rewarding VIP customers, but your budget is less bulging, never fear. There are plenty of ways to show your loyal customers just how much you value their repeat business without breaking the bank. If you do want to think bigger for your customer rewards, connecting with a good lender is sure to get you access to funds that you may need.


Here are three ways you can reward your VIP customers right now:

  • Handwrite a note of thanks: sadly an email subject-referenced ‘thanks’ is likely to get deleted, even if you go the extra step and personalise it to the recipient. But send your VIP customer a genuine handwritten note of thanks and now you have their attention. For a start, you are communicating in a sincere personal way that few, if any, others are. After all, when was the last time the postman brought you a handwritten letter? Show your VIP customer that they are worth your authentic heartfelt personal time and attention. You will be thrilled with the response. All you need is your time, nice handwriting and relevant personal message – plus some simple stationery. If you are a budding artist, you may even want to personalise your message even further with a hand-drawn picture or sketch
  • Share knowledge: informed customers are the perfect parties for you to guide to better products in your range and share new upcoming products/services with. So get your customers cluey about just what value your business can bring them. Summon up every platform you have to help your customers learn something new about your product or service. Hold expert presentations instore, write helpful blogs, give free coaching – the opportunities are endless. So get creative and help your clients learn something new of value to both them and your business
  • Lock in a lunch date: when it comes to giving, one of the most meaningful things you can offer is your time. This says: ‘You matter. You are important. You are valued.’ All you need to do is wow just one VIP customer with a lunch at their favourite eatery or a surprise in-their-office feast where you order in all their favourite treats. What a great space for you to savour some great food while sitting and really hearing what your VIP customer needs, wants and aspires too. While you create an amazing reward that shows your loyal customer just how much you value them, you will come away with invaluable insight into how to grow and improve your service or product. Thinking bigger along the lines of ‘biggest morning tea’ style catering for a large VIP client team? Chat with a reputable lender like Capify for access to funds through flexible business loans.


Give your clients a giggle with a funny team photo thanks shows your staff are thinking of them, spotlight a VIP client on your social media or build a community where you give valued loyal clients inside information about your services and products in advance. These are just a few bonus ideas for showing your clients how greatly you value their loyalty.


Sometimes only a really whizz-bang effort will feel good enough for your most valued clients. When this is the case, it can be easy and enjoyable to truly outdo yourself. Capify has a bunch of flexible business loans giving you access to funds that enable you to turn on a really memorable rewards initiative.  Deliver a large discount, grant VIP customers outstanding extra benefits or invite your best clients out to an event like the footy, a theatre performance or something else that you know they will love. All with access to funds readily in your account thanks to the right business loan. Speak with Capify today.


Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.

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