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Jul 2017

Optimising Your Business Facebook For Incredible Results

July 6, 2017
Capify Australia

Facebook is a key player in our modern world for spreading and building your brand. With over 16 million monthly users in Australia and over 1.7 billion users worldwide Facebook is a valuable source of networking just waiting to be tapped! Here are our top tips on how to get the most out of your Facebook page:

Complete All Sections Of Your Page

Make the most of every section of your page. A partially filled-in page looks half-hearted and doesn’t make your business look serious. Include relevant information which will help convert the user into buying your products or services. Decide who your customer base is and use an appropriate tone of voice to appeal to them and represent your business how you want it to be seen.
Complete your ‘About My Business’ section wholly and make sure all the important information is correct. Check that you’ve got your contact details exactly right as customers will tend to copy and paste these directly from Facebook in order to get in touch. Some may even easy a call-to-action button on your page, directly linked to your contact details.
You’ll have the chance to expand your service description and business journey in your ‘Story’ section, but you will also need to provide a short description of your business for visitors for your page. Make sure this is short and to the point. Remember that the average human attention span is only eight seconds! So think about what you want people to remember from your business and put it in as little words as possible.

Get The Name Right

Choosing your Facebook page name is central to optimising your views. You need to make sure that your name shows users what’s on offer right away. As with your short description, think about what you want people to feel when they look at your brand and create a name around this feeling. Building up a brand is fundamental in the modern business market and something as simple as the right name can make or break you.
In a similar vein, remember that you can doctor your Facebook page’s URL to be that of your brand name/name of your Facebook page. This will increase your Search Engine Optimization (SEO), making sure that your brands Facebook page comes up when people do a web search for it and this also helps to increase brand recognition.
Use Keywords
Use keywords around your page to draw attention and create an idea of your brand. Think about your company’s ethos and match your keywords to this. Keywords help to boost your SEO and keep users in line with your brand identity.

Photos Which Pop

Make sure that you use eye-catching and compelling photos. Make your profile picture easy to view on both a desktop browser and a mobile unit. Don’t include too many words and make it crisp and modern. If you have an old-fashioned logo, re-think it. People want to see bright and clean businesses and will be more likely to click through to your Facebook page, and eventually website, if they like the design of your brand.
Use a header photo which shows off your brand and speaks to the user about who you are and what you can do for them. Remember this is the first thing people will see when visiting your page. Make sure it appeals to them as a customer.

Engage With Users

Facebook is a wealth of opportunity for you to connect with your potential customers. Keep posting content and try to get it shared out into Facebook. Come up with little competitions or ways in which the customer can interact with your pictures or posts. This will boost interactivity and will make your page more available to other users. If you just have a page with only company information people may view it for details but will not be enticed to come back again. Include reasons for people to want to visit your page again and you will build your brand.

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