1300 760 930 Customer Login
Apr 2018

5 social media tips and tricks for your business accounts

April 24, 2018
Capify Australia

Your customers are on social media. That is a simple truth of being in business today. It does not matter whether you are selling socks or running a cafe. With the right approach, you can leverage social media and capture a sizeable slice of that traffic to boost your business. To help you grow your brand’s social media reach, we have put together five top tips:

1. Make your social media goals to measure

Social media is no different to any other business initiative. You already know you should not make a business move without a clear goal in mind. For example, if you take a small business loan, you first map out precisely what asset or growth initiative you are going to fund. So make your social media marketing campaign accountable by setting measurable goals upfront. What do you want to achieve? Higher sales, more leads, greater brand awareness or other goals specific to your business? These drivers form the blueprint for your social media objectives. Next you need to map out clear timeframes for hitting these goals and the metrics you will use to measure your social media performance.

2. Know your audience

Yes this tip is marketing 101 but it is crucial to your social media success. The more thoroughly you understand your customer, the more precisely you can reach and speak with them via social media. So gather key customer demographics, behaviours, motivators and needs to put together a clear picture of your target and prospective consumers. That way your content can be right on point.

3. Keep consistent

Social media users are in the game of instantaneous information. That means your brand and business must be instantly recognisable. Achieve this through unwavering continuity in your brand, tone of voice, look and messaging. Be sure your content is relevant and helpful to your customers.

4. Spend selectively

Social media marketing will likely require you to part with some cash. But be sure not to scattergun your spend. Put your strategic hat on and sponsor posts through ad managers. This is a much more direct purpose-driven method as opposed to committing lots of cash to boost posts.

5. Call your audience to action

Make every one of your social media posts spell out clearly what you want your customers to do. To make this count, you need to post with purpose each and every time. Do you want your audience to Like, share, comment on or click your post? Tell them.

Social media can drive your brand cut-through and customer conversion like wildfire. But only when it is done right and fully aligned with your business. Leverage social media strategy to get your business humming. To help you grow your business to keep pace with increased customer demand driven by social media initiatives, Capify offer a range of leading small business loans.


Or call 1300 760 930 to speak with one of our friendly Lending Consultants now.

More like this

Sep 2019

Australia’s first online small business lender launches new Affiliate Marketing Portal to provide a killer alternative to the Big Banks

September 17, 2019
Capify Australia

Capify, Australia’s most experienced Fintech online business lender, has launched its new Affiliate Marketing portal this week.   “In Australia, Fintech’s need to think fast, and innovate faster. The affiliate portal has derived from the growth we are experiencing in the affiliate and broker market. We want to work with local […]

May 2019

Why SME owners are turning to online business lending

May 30, 2019
Capify Australia

More and more SME owners are turning to online lenders for their business loans, and there are some very good reasons for that. Possibly the biggest reason – the one that leads to all the others – is that online lenders have built their businesses to serve SMEs. They understand […]

Apr 2019

Small business and Profitable Trading

April 17, 2019
Capify Australia

Small business profit peak trading is a dynamic and lucrative time for profits. Set your SME up for peak profitability over small business peak trading periods with these handy hints. As you limber up to capitalise on enhanced retail activity, be sure to consider: Staff penalty rates Small business peak […]


Apply anytime, anywhere

  • No application fee
  • No obligation
  • See how much you qualify for

Still have questions?

See our FAQs

Chances are someone else has had the same question and the answer will be in our FAQs.

Call us

Call us between
8:00am – 6:00pm (AEST) Monday – Friday

1300 760 930

Copyright © 2019 Capify Australia PTY LIMITED (ABN 38 630 469 117) trading as Capify. All Rights Reserved.